What is content writing
Content writing is a method by which we write web content for digital marketing. Among them, I can write content for a blog site, write a script for a video or podcast, write content for a social media post or create a product description for an e-commerce website.
What is the Important of Content Writing?
An important part of any website is content writing. Informative content posts on various social media platforms (Facebook, Instagram, LinkedIn) help increase brand value. That is, good content writing is necessary for online business growth.
Type Of Content
Broadly speaking, we can categorize the different types of content into:
1.Written Content
2.Visual Content
3.Interactive Content
4.Video Content
Type Of Content Writing
8 types of content writing
1.Copy Writing
2.Ghost Writing
3.Long-From Writing
4.Content script Writing
1.Technical writing
2.SEO Writing
3.SMM Writing
4.Email Content writing
1.Copy writing
Copywriting provides information about a product or service in a way that is attractive to potential customers and tells a concise story about brands or products. Copywriters compose infographics, press releases for new products, and brief messages to catch readers’ attention on website landing pages, sales pages, and home pages.
This type of content writing includes things like writing your:
- Website copy
- Product description
- Sales collateral
- Advertisements
- Press releases
- Print ads
- Infographics
2.Ghost writing
Ghostwriting refers to writing without credit. A ghostwriter composes text often credited to another person or organization in digital marketing and content creation. This saves time or compensates for a skills gap in a company’s regular staff or business owner. Ghostwriters often have a particular area of expertise, such as public relations or brand history.
This type of content writing includes things like writing your:
- Public Relation
- Brand Story
- Autobiographies
- Family history
- Business reports/records
- Medical documents
- Speeches
3.Long-From Writing
Long-form content describes a piece of writing that is between 1,000 — 7,500 words. You might want to read long-form content to get a deep dive into complicated subjects from a robust source of writing. The purpose of long-form content is to provide valuable information to the reader.
This type of content writing includes things like writing your:
- White paper
- E-Book
- Case study
- Definitive guide
- Brochures or datasheets
- Evergreen content
4.Script writing
While most people know of scriptwriting as a discipline in movies and theater, content scriptwriting has to do with writing the script for videos and other kinds of digital advertising content. A content writer may draft a script for short advertisements, instructional videos, or podcasts. This type of content writing can be a great fit for writers with some scriptwriting experience.
This type of content writing includes things like writing your:
- Movie or theater Script
- Short advertisements
- Pitch script
- Instructional videos
- Podcast
5.Technical writing
Technical writing refers to in-depth written descriptions and instructions on technical matters. Technical content can include software, robotics, finance, and engineering, among other topics. While some technical writers specialize in writing for an expert audience, others will be good at explaining highly technical matters to people new to the topic at hand, often in the form of manuals, product descriptions, or FAQs.
- Technical manuals
*Customer support Manuals
*IT Support Manuals
*Marketing Support Manuals
- Technical Proposal
- API/SDK Documents
- User Guides
- Technical Reports
- Project plans
- Test Schedules
- FAQs
6.SEO writing
One of the most common types of content writing is SEO or search engine optimization writing. As a crucial aspect of many digital marketing strategies, SEO content writers are responsible for composing text that includes specific keywords to get web pages to rank as high as possible in the results pages of search engines. SEO content often comprises short sections with bolded headings and subheadings to help reader engagement and search engine algorithms.
This type of content writing includes things like writing your:
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- App store optimization (ASO)
- Ecommerce SEO
7.SMM Writing
Social media content is an increasingly important niche for content writers. Many brands maintain a significant social media presence and often employ content writers to create copy and manage various social media platforms. Social media content writers provide catchy, entertaining social media posts to grow brand awareness.
This type of content writing includes things like writing your:
- Education content
- Inspirational content
- Interactive content
- Connecting content
- Promotional content
- Newsworthy content
- Entertaining content
8.Email Writing
Email marketing is a kind of content strategy for specific target audiences. Email marketing aims to create personalized and friendly content that has a degree of urgency. Email marketing is a specialty of content marketing that can require research and a knack for catching people’s attention authentically.
This type of content writing includes things like writing your:
- Formal Email
- Informal Email
- Email Marketing
Writing Workflow Process
1.Planning
2.Prewriting,or outlining
3.Writing, Plagiarism
4.Editing, Publishing
5.Content governance, Feedback
What does a content writer actually do?
The best content writers know how to adjust their tone of voice and marketing efforts to suit the expectations of their target audience. The aim is to share valuable information about a product or brand, earn customer trust, improve engagement, and create opportunities for sales.
Some of the tasks a content writer may be responsible for include:
- Keyword research
- Content strategy
- Content production
- Proofreading and editing
- Publishing and outreac